The B&T have reported that a new women’s magazine called Empower is set to launch this July.
Don’t worry Glamour and Grazia girls, the magazine is aimed at 25 – 39 year olds and targeted towards women who are “making decisions”, mostly likely about their lives outside of fashion and celebrity.
Read all about it here… even if most of you won’t even pick it up 
I can’t even remember the last time I picked up and flicked though that kind of magazine, or even Vive for that matter. Actually it’s been a while since I picked up a non-fashion/beauty related book for that matter.
*mental note, after Australian Fashion Week, I must take up cooking lessons or brush up on my 2nd language.
P.S. Does anyone miss the Australian version of Dazed & Confused?
16 responses so far ↓
Ha! // April 17, 2008 at 9:49 pm |
I have $20 on empower going the way of elevator magazine.
Ali // April 18, 2008 at 12:15 pm |
I have to say…it sounds pretty good to me…..but don’t know about the $7.95 price tag. It’s bi-monthly which I think might give it more life, but still the market in Australia is so overly saturated and let’s face it, we are the biggest consumer of weekly mags which are not known for helping you “make decisions….apart from which diet to go on or which pair of shoes to buy!
Rachel // April 18, 2008 at 1:49 pm |
It’s always exciting to see a new mag on the market
I’ll be interested to see what this one will be like.
To be honest I never read the Aussie Dazed and Confused, I do like the original though
zanziiibarrr // April 18, 2008 at 3:31 pm |
i turn 25 in 2 years and i’m sure as hell not reading empower. looks like a mag for seniors. pass.
bismuth // April 18, 2008 at 5:58 pm |
Quote:
“Don’t worry Glamour and Grazia girls, the magazine is aimed at 25 – 39 year olds and targeted towards women who are “making decisions”, mostly likely about their lives outside of fashion and celebrity.”
Shock horror! Females that read / will read ‘Glamour / Grazia’ don’t make decisions about their lives, outside of fashion and celeb musings??? My, my my, what ever will these young feminines do..?
angelaseesangelablogs // April 18, 2008 at 10:27 pm |
my mum would like this
Anne Onymous // April 20, 2008 at 12:38 am |
Women who are “making decisions” read the Fin Review to help them do it (and maybe Harpers for a bit of escapism). Who on earth is this targeted at? Bridget Jones? Also, I don’t know a single 25 year old who would pick up a glossy with Fifi Box on the cover.
lalagirl // April 20, 2008 at 2:08 am |
Quote:
“Don’t worry Glamour and Grazia girls, the magazine is aimed at 25 – 39 year olds and targeted towards women who are “making decisions”, mostly likely about their lives outside of fashion and celebritÿ.”
Such as…???
Rachael // April 20, 2008 at 10:44 am |
I lost faith in woman’s magazines years ago. A bunch of rubbish. Can get any news or information I want online. You people encourage girls and woman to starve themselves, hate themselves and each other, spend outrageous money on shoes or make them lament that they cannot spent $3000 on a jacket. The same old rubbish stories on weight loss (sell more copies!) and how to’keep a man’. Fashion Magazines should be ashamed. Bravo to the person exposing their dirty little secrets. Bring down the fashion magazine empire.
Highly amused // April 20, 2008 at 10:55 am |
The only reason the other employees feel so compelled to comment is that it is clearly hitting a nerve!
This just goes to confirm that what has been said is true!
Isnt it funny- this is probably the only truth to come from one of these over priced gossip paged magazines ever!
Door#3 // April 20, 2008 at 12:25 pm |
I have this theory. . . There are so many women’s weekly magazines, in Australia, because Australian women are unsiccessful in finding a man that mentally stimulates them. Could this be it – lakc of mental and physcical stimulation, regardless of asthetics and status!?
Door#3 // April 20, 2008 at 12:26 pm |
Spelling – diatribe – corect me!
bismuth // April 20, 2008 at 3:17 pm |
Seems as though the lines of truth and gossip are starting to blur. And what’s funny is that your readership, don’t really seem to care.
Sure, it may be true, but that does not stop it from being gossip. So in fact, is this not just a gossip blog; which ironically, is just as bad as those fashion mags?
But in saying that, I love gossip!
P.S. Please don’t bag out Fifi Box (Go ahead if you must… I can’t do much about it). But how can you not enjoy her spirit?
Rachel // April 22, 2008 at 10:21 am |
What happened to Dazed & Confused magazine? Is it still being produced? I swear I saw it not long ago in the newsagent. Does anyone know what the deal is?
nadia // May 20, 2008 at 2:19 pm |
What a nightmare – you’re like something out of the 1950s. Here’s a suggestion, feed your brain and try reading The Bell Jar.
Coco // June 18, 2009 at 1:28 am |
Australia had a Dazed & Confused?!? As if, I never knew! What happened to VogueGirl?