Chloe comes to Australia this week

chloechloefragrance.jpgChloe Sevigny, actress/model/designer/muse/whatever, was rumoured to be down in Australia to attend the launch for Chloe’s signature fragrance. She is one of the three faces of the fragrance after all. But according to all reports her trip never eventuated but the show must go on with the launch of the fragrance set to happen tomorrow night at the MCA.

It should be an interesting affair, what with all the fantastic reviews (and I mean that in the most sarcastic way) it’s been getting.

The New York Times’ T mag calls it a fragrance you shouldn’t inhale. They continue with:

Not only is Chloé an uninteresting, clichéd floral — why are houses still launching saccharine, vaguely unidentifiable composite flowers? — it smells like a perfume masquerading as a fabric softener. What’s worse is that there are some good fabric softener scents out there; this smells cheap and slightly chemical. What went wrong? If pressed, I’d guess from the scent that the Chloé creative team gave Almairac and Marie around $20/lb for formula (i.e. the total cost of the raw materials they can put into 1 pound of pure perfume) to work with. It’s a price that places out of reach all expensive raw materials like Bulgarian rose attar. (It’s hard to do a good scent for under $40 per lb, even harder when it’s a floral.) That this juice smells synthetic is one thing. The graver problem is that it has no depth, no character, no daring, no personality. But the house made the final call. And here’s Chloé.

P.S. Is it just me or are blondes everywhere going the way of Gwyneth Paltrow and getting near-shoulder-length hair do’s? I spied a bunch of beauty girls with newly cropped hair.

One response to “Chloe comes to Australia this week

  1. Chloe Sevigny -sigh- boring… Anja rubik is MUCH better. everyone is so interested in Chloe Sevigny, even though Anja and Fleur are in the perfume campaign.
    And BTW i personally think the short crop is in as seen on Freja Beha Erichsen and Anja Rubik

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