ACP have closed their newly acquired Emap Australia magazine, New Woman. As of April 9, it will be no more.
- ACP already publishes: Cosmpolitan, Shop Til You Drop, Cleo, Madison, Harper’s Bazaar, NW, Woman’s Day, The Australian Woman’s Weekly and soon Grazia. There are only so many markets you can target before titles start to compete.
- The mag was basically a mix of Cosmo, Cleo, and Shop without doing it any better or doing anything differently.
- There was also the circulation demise (40% in 18 months), as well as the closure of its counterpart in the UK.
- And Pat Ingram being quoted by The Australian as saying that New Woman “did not have a natural home” at ACP. That on its own probably killed the title (I wonder if that was the plan all along when ACP acquired Emap).
Can you think of any other reasons? Will you miss New Woman? And where will all the staff go?