It’s been a long time since my last post – 5 days is a lifetime on the web – so let me make it up to you by giving you all another insight into the wonderful world of magazines.
While debating whether to highlight the use of free labour (aka Interns and Work Experience who are lured with the carrot that is a potential job one day), the truck loads of freebies received by magazines every week, or the other freebies of the cosmetic kind. I decided it was the freebies of the cosmetic kind are my topic of choice this sunny Friday afternoon.
My story starts with a girl. She can be pretty, but usually just average looking with average skin, pretty eyes, hair, lips, body and can throw a decent outfit together at least 6 days and nights a week.
Put her in a magazine office, most likely as an editorial assistant, and before long she is introduced to the likes of Dior, Chanel, Estee Lauder, and MAC thanks to the joys of a beauty cupboard. Then throw in her first visit to a rather expensive hairdresser where she gets highlights or even a whole hair colour change along with a GHD.
Then suddenly you have an ugly duckling blossoming into a beauty girl (AKA beauty writer, beauty editor, beauty assistant, etc).
A few months later you will find the beauty girl behind bags of free beauty products, but after a while products are not enough.
She wants more. She needs to try every beauty treatment in hope of getting picture perfect skin to look better than the other girls at the beauty launches. She wants to have that glossy magazine air about her so she can get her photograph in the weekend social pages online and in the Sunday newspaper (because sadly that kind of stuff matters to some girls).
Suddenly she’s then getting regular facials, which turns into face peels (like Samantha in Sex and the City), and perhaps even Botox and collagen to stiffen or boost.
Pretty soon after that you feel like you’re looking at a Mattel Barbie, it’s all too perfect and if you touch it could shatter and come crumbling down.
Ah the joys and downfall of people who enjoy the beauty freebies too much.
Watch out for faux pouts and un-wrinkled skin at a magazine office near you. You’ve been warned.
P.S. Thanks for all your comments and feedback during my hiatus from posting, things have been quite busy on the work front. No rest for the wicked as they say so we’re definitely glad it’s Friday and Australian Fashion Week is coming up. I shall see you there my dears.