The economy is going bottoms up and there are rumours of magazine closures left right and centre.
Perhaps working in magazines isn’t the way to go after all?
I see the little work experience girls – usually two by two – riding the lifts to “go fetch” and I think, is it worth it? Will there be a mag hag job at the end of the tunnel that will somehow pay the rent?
While we’re all holding tightly to our seats, hoping that it won’t be pulled out from under us like it was for those PR/Events girls in house, should us print girls look around and see the light? But then, wasn’t Gen Y (which 80% of mag hags are these days) raised to think the world is their oyster and we can have it all?
Well we can, just not in a dying industry where people don’t want to pay $5 a week for a magazine which isn’t all that relevant or is just rehashing content from Perez or Defamer a week too late. Yes you weeklies, I’m talking about you.
The only exclusive contact weekly magazines have is the “real people stories” and the celebrity stories they pay for. And they don’t even pay for good stories – do we care that Michael Clarke and Lara Bingle got engaged in New York and some magazine was conveniently there to sign the check and take the pictures? Or that Kyle Sandilands and Tamara Jaber got hitched and her dress cost more than most mag hag’s salaries?
If we must stay in print, perhaps we should all learn how to design, style fashion and beauty shoots, know how to write (which I can proudly say, Big Bird can do to some degree now), edit and kiss arse with advertising clients.
You can have it all ladies, as long as you can do it all.
P.S. as per a comment – does anyone care why Amy Sinclair left? After all no one is asking about that other ex-editor, Nedahl Stelio, now. But just for fun, she has popped up here in agency land. You have to love good old Google.